Collaborate with tech companies to develop smart stadium solutions that integrate environmental monitoring sensors. These sensors could track air quality, energy usage, and waste management in real time, helping stadiums reduce their environmental footprint and operate more sustainably.
Partner with companies developing AI-powered turf management systems for football fields. These systems could optimize watering schedules, fertilizer usage, and pest control measures, reducing water consumption and chemical runoff while maintaining high-quality playing surfaces.
Collaborate on wearable technology for players that also includes environmental sensors. These sensors could measure players' physiological responses to environmental factors like temperature and air quality, helping coaches and medical staff optimize training regimes and game strategies while minimizing health risks.
Work with sports equipment manufacturers to develop footballs, goalposts, and other gear made from recycled materials. By promoting the use of recycled equipment, Messi could help reduce the environmental impact of football manufacturing and encourage sustainable consumption among players and fans.
